Automatically Collected Information. Some information is automatically received and sometimes collected from you when you visit the PKF Hotel Publications site. We receive and collect the name of the domain and host from which you access the Internet; the Internet protocol (IP) address of the computer you are using; the browser software you use and your operating system; the date and time you access our site; and the Internet address of the web site from which you linked directly to our site. We use this information to monitor the usage of our site. Also, when we send emails to you, we may be able to identify information about your email address, such as whether you can read graphic-rich HTML emails. All of the information we automatically capture provides us with the ability to enhance our customers' search and shopping experiences and to determine aggregate information about our user base and usage patterns.
If you would like to obtain more information about the third-party distributor of banners on the PKF Hotel Publications site and to know your choices about having such distributor's cookies turned off, please visit www.privacychoices.org. If you turn off the third-party distributor's cookies, you will still see banners on our site; however, the banners will not be tailored to your shopping experience.
Information Collected Using Pixel Tags or Clear GIFs. To help us understand the effectiveness of certain of our email marketing efforts, our website may use "message format" and "message open" sensing technologies. Both technologies require the use of pixel tags or clear GIFs (also called web beacons). The "message format" sensing technology allows us to recognize whether you have enabled your email program to receive HTML emails; if so, this information is then associated with your email address so that subsequent messages can be sent to you in HTML format. The "message open" sensing technology allows us to recognize whether you have opened our email message. We can only detect this if your have enabled your email program to receive HTML emails.
Information You Actively Submit to our website. For most of the browsing services we provide, we neither require nor collect "Personal Customer Information" -- your name, email address, billing address, shipping address(es), phone number and credit card information. You can browse the PKF Hotel Publications site and take as much time as you want to review our books and other products, services and reviews without having to submit such Personal Customer Information. Even when you use our shopping cart as you browse, there is no need to submit Personal Customer Information.
In the following instances, however, we do need you to actively submit Personal Customer Information: when you want to (to (i) create an account; (ii) complete an order; (iii) subscribe to our Keep Me Posted! Newsletters or Alerts, (iv) submit customer reviews or (v) participate in courses in our Barnes & Noble University.
Creating a our website Account. You can create a new pasword-protected our website account to complete an order or to set up a Wish List. To create an account, we require that you provide us with the following Personal Customer Information: your email address (which may not be associated with another active our website account), and your first and last names. You will also have to create a password, select a security question and input a security answer.
Completing an Order. To complete an order, we require you to access your password protected our website account. You will access stored Personal Customer Information or be asked to submit additional Personal Customer Information such as your credit card number and billing address.
Newsletter and Alerts. You may sign up for free email Newsletters and Alerts filled with recommendations and reviews. To do so, you will need to supply your email address in the Preference Center. Please note that this Preference Center registry is different from the our website Account and password which you set up to make purchases. You can sign up for our Keep Me Posted! Notices whether or not you have a our website account. Furthermore, the contact information collected in the Preference Center is only used to forward the Newsletters and Alerts you select.
Customer Reviews. When you submit a customer review, we ask you to disclose your email address in addition to your review and other optional information. You can choose not to have your email address displayed with your review. We only use the information you provide to us to chronicle your review; we do not use such information for marketing purposes. Because your email address at your election can be displayed with your reviews, we can make no assurance that others will not use the information you have provided.